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Summary

Different colors have different physiological effects on humans. Scientists have found that red makes our adrenaline flow, resulting in an increase in pulse, blood pressure, and energy level. Orange can trigger hunger. Blue relaxes us, causing the brain to secrete tranquilizing hormones, while green gives us a sense of security. Color also influences the way we see and process information; it can improve our ability to remember both words and pictures. An experiment published in the Journal of Experimental Psychology proves this connection.